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Channel: Aaron Lerch
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Why I Love You

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Say what? Why do I love you? You probably read the title and thought this was going to be a mushy pre-Valentine’s Day post about how much I love you all, right? Well, it’s true that I love you – I do, really – but sorry to say that’s not it.

I’m talking about a new venture that my friends @dhosei, @bobmattax, @thisispeter, and I launched a few days ago: http://whyiloveyou.co/

http://whyiloveyou.co/

http://whyiloveyou.co/

A long while back, David came to me with an idea. He wanted to be able to queue up and send text messages (SMS) to his wife with short reasons why he loves her. Awww, what a thoughtful guy! But he, like most of us, can be forgetful and he didn’t want to have to remember to send the message every day. It’s not that he doesn’t love her, or the messages he sends aren’t sincere, he can just be forgetful sometimes – which is why his idea resonated with me. I’m really forgetful. And what’s the solution to our communal forgetfulness?

Automation.

Computers never forget. They’re like really lightweight and less-gassy elephants.

Always always automate those repeated tasks! Leon Bambrick has a great “Should I automate it?” calculator – http://nimbletext.com/automate.

David wanted something he could queue up messages in and then let them stream out slowly over time, once per day. Like Buffer, but for sweet sweet love.

I like buffering sweet sweet love. I was in. David and I worked on the initial version of the site, but with my schedule I wasn’t able to get it to a point where we were comfortable putting it out there for public use. In the meantime though, we used it, and it worked great – our wives were happy! Then a few months ago, we talked with Bob and Peter (aka Remora Studio) about joining us and helping us finish off an initial version and they were in too. Perhaps they’re as forgetful as us. ;) Whether they’re forgetful or not (they don’t seem to be) they are a pretty amazing couple of guys. The code & design that went into the site was very impressive – I had a blast just coming along for the ride and watching and learning.

But anyway, the point is that now it’s live – http://whyiloveyou.co/. You can queue up short SMS or email messages to send to your loved one throughout the year! There’s a 30-day free trial for everyone, so really there’s no reason not to give it a shot. And it’s dirt cheap anyway. I’d personally love to hear your feedback, so please sign up and email me at aaronlerch at gmail with any thoughts or feedback.

And of course, here’s the disclaimer:

I first heard the quote from @jsnover: “To ship is to choose.” What a great quote; it’s so true. And it’s especially true for http://whyiloveyou.co/. We’ve got a laundry list of features to implement, and more importantly, improvements to make. We want to walk down that road with our users. The first users to sign up for a service are special people. They care, they understand, and they are engaged. We love those folks. We want those folks. (I, selfishly, want YOU to be one of those folks.)

For example, right now our sign-up process can be confusing. “When does my free trial start? I signed up, but it says I need to subscribe?” Yep, we hear you – we have some work to do there, and we’re doing it. We need folks to participate with us in this early process.

And the best part of all: Valentine’s Day is only 2 days away – so it’s the perfect time to sign up and try out the site. Don’t give Hallmark any more of your money. Spend the equivalent of one card per month with us, and send something awesome every single day. :)


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